Mr. Moreno served as Senior Vice President and General Counsel of Levi Strauss & Co. from 1996 to November 2005. He joined Levi Strauss & Co. in 1978 where he was responsible for LS&CO.'s legal and brand protection affairs and oversees the LS&CO.'s global security department. He served as the Assistant Secretary of Levi Strauss & Co. until November 2005. He served as the Chief Counsel for Levi Strauss North America from 1994 to 1996 and also as its Deputy General Counsel from 1985 to 1994. He has been a Director of Xcel Energy Inc. since 2000.
He serves on the Board of Trustees for the Tomas Rivera Policy Institute, the Mexican Museum, the National Association of Latino Elected and Appointed Officials Education Fund, and the American Corporate Counsel Association. He served as a Director of New Century Energies Inc. since 1999. In addition to his work with Levi Strauss & Co., He is a member of the Rosenberg Foundation and Levi Strauss Foundation.
Mr. Moreno holds Bachelor’s degree in Economics from San Diego State University in 1966 and a degree in Latin American Economic Studies from the Universidad de Madrid in 1967. In 1970, he received his Law Degree from the University of California at Berkeley School of Law.