The Insight Center has partnered with Anat Shenker-Osorio to create a style guide that helps us use human terms about wealth accumulation and wealth inequality and speak from a model of inequality as a barrier. Anat demonstrates that communicating effectively – conveying that inequality is a product of our economic and political systems and that racism is a real factor – requires overcoming default reasoning that consequences that befall individuals are due to their efforts or traits. Most Americans have trouble seeing and acknowledging long-lasting historic crimes and existing racism. While these factors pose formidable challenges to saying what we mean and getting heard, both Alan and Anat are teaching us to be more effective in reaching our targeted audiences.

Also, you can find another language tool Anat has worked on with the Center for Community Change to launch a bold new campaign to confront poverty in America.